{"id":873,"date":"2004-12-01T18:42:08","date_gmt":"2004-12-01T16:42:08","guid":{"rendered":"http:\/\/sommergut.de\/wsommergut\/archives\/000873.shtml"},"modified":"2004-12-01T18:42:08","modified_gmt":"2004-12-01T16:42:08","slug":"branding-nach-art-der-ibm","status":"publish","type":"post","link":"http:\/\/sommergut.de\/wp\/archives\/branding-nach-art-der-ibm\/","title":{"rendered":"Branding nach Art der IBM"},"content":{"rendered":"<p>Wenn es darum geht, Produkte umzubenennen oder mit mit monstr\u00f6s langen Bezeichnungen zu versehen, dann sind die IBM-Marketiers sicher die flei\u00dfigsten ihrer Zunft. Das Ergebnis eines solchen Eifers zeigt der etwas merkw\u00fcrdige Vorspann (<q>Before you begin<\/q>) dieser <a href=\"ftp:\/\/ftp.lotus.com\/pub\/lotusweb\/es\/readme_ES401.html#BEF\">Readme-Datei<\/a>:<\/p>\n<blockquote>\n<p>Extended Search is an IBM product, developed and maintained through the Lotus brand. You might see references to Domino(TM) Extended Search, DES, Extended Search, ES, IBM Extended Search, and IBM Lotus Extended Search in the product interfaces and documentation. These terms all refer to the same product.<\/p>\n<p>The IBM Enterprise Information Portal product was renamed to IBM DB2(R) Information Integrator for Content. You might see references to Enterprise Information Portal, EIP, Information Integrator for Content, and DB2 Information Integrator for Content in the product interfaces and documentation. These terms all refer to the same product.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Wenn es darum geht, Produkte umzubenennen oder mit mit monstr\u00f6s langen Bezeichnungen zu versehen, dann sind die IBM-Marketiers sicher die flei\u00dfigsten ihrer Zunft. Das Ergebnis eines solchen Eifers zeigt der etwas merkw\u00fcrdige Vorspann (Before you begin) dieser Readme-Datei: Extended Search is an IBM product, developed and maintained through the Lotus brand. You might see references [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"_links":{"self":[{"href":"http:\/\/sommergut.de\/wp\/wp-json\/wp\/v2\/posts\/873"}],"collection":[{"href":"http:\/\/sommergut.de\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/sommergut.de\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/sommergut.de\/wp\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/sommergut.de\/wp\/wp-json\/wp\/v2\/comments?post=873"}],"version-history":[{"count":0,"href":"http:\/\/sommergut.de\/wp\/wp-json\/wp\/v2\/posts\/873\/revisions"}],"wp:attachment":[{"href":"http:\/\/sommergut.de\/wp\/wp-json\/wp\/v2\/media?parent=873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/sommergut.de\/wp\/wp-json\/wp\/v2\/categories?post=873"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/sommergut.de\/wp\/wp-json\/wp\/v2\/tags?post=873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}